About Corona Consulting Group

A Boutique Consulting Firm with a Bold Mission

Corona Consulting Group is a purpose-driven consultancy that helps organizations align leadership, culture, and strategy to create meaningful, sustainable growth. We work with values-led companies—especially B Corps, social enterprises, and life sciences innovators—who are committed to doing business differently.

Our Story

In a world where success is often measured only by metrics, Corona Consulting Group believes in a different approach—one that values people, purpose, and long-term impact just as much as fiscal performance. 

Founded by Tyra Corona, a lifelong advocate for human potential and organizational transformation, the firm blends the science of leadership with the art of human connection. Tyra’s journey—from studying critical psychology and organizational development to coaching executives and leading cultural change—has been rooted in one truth: when leaders and teams grow with intention, businesses thrive. 

Corona Consulting Group was created to help leaders bridge the gap between ambition and alignment, impact and purpose. Whether guiding a CEO through a pivotal transition, helping a team move from dysfunction to flow, or facilitating a retreat that sparks breakthrough insights, our mission remains the same—to cultivate workplaces where trust fuels innovation, leaders inspire change, and organizations fulfill their highest potential.

What we bring

We partner with you to co-create solutions that are:

  • Strategic: Clear, actionable pathways from vision to execution

  • Human-Centered: Rooted in trust, purpose, and real conversations

  • Systemic: Designed to shift the entire ecosystem, not just fix symptoms

  • Flexible & Scalable: From one-on-one coaching to enterprise-wide change

Our work draws on disciplines like Organizational Development, Neuroscience, and Humanistic Psychology to support long-term, values-aligned growth.

Who we serve

We partner with organizations committed to purposeful growth. Our clients are often B-Corps, social enterprises, or companies undergoing cultural transformation—and they believe that business success and human impact go hand in hand.

We work closely with executives and senior leaders looking to align their leadership with their values, lead with clarity, and cultivate thriving, high-performing teams. Whether navigating complexity, scaling with intention, or leading systemic change, they come to us when they’re ready to grow with purpose.

Our industry experience includes life sciences, healthcare, technology, education, nonprofits, and the growing sectors of consumer packaged goods (CPG) and green businesses.

  • “Exceptional at engaging teams and leading change.”

    — Alexander Threlfall, Chief of Psychiatry, Santa Rosa Community Health

  • “Navigates complexity and drives meaningful, multi-level change.”

    — Karlee Pierce, Learning & Development

Client’s We’ve Worked With

Ready to Align People, Purpose, and Performance?

Let’s explore how we can support your leadership, team, or organization.